Monday, May 7, 2012

Studio Toogood. La Cura

Studio Toogood. La Cura:

La Cura, a series of intimate performances for Milan Design Week, April 2012

The last project of London interior designers STUDIO TOOGOOD, presented earlier this month at Milan’s Salone del Mobile, transcends disciplines and reemphasizes their constant preoccupation with material and experimentation.

This year, visitors to TOOGOOD‘s space were greeted by a white-on-white installation like a ‘hospital for the senses‘ and a bespoke scent in the air that was commissioned for the event from the perfumer 12.29, DAWN and SAMANTHA GOLDWORMwhich is designed to capture the essence of the colour white in olfactory form.

Whilst experiencing a therapeutic sound and light composition produced in collaboration with KITE & LASLETT, visitors are offered an elixir created by food designers ARABESCHI DI LATTE, before being presented with an enamel dish and ball of clay to mould and shape into something that reflects their own individual expression and mood. These artworks — called The Cures — are collected at the end of each performance and clustered together in the Pavilion during the course of the week to create a collective sculpture.

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